Let's Talk About Pantone Colour of the Year: Mocha Mousse
Pantone selects a Color of the Year that captures the global zeitgeist—a hue that embodies the collective mood, attitude, and desires of the moment. This distinct shade acts as a symbolic reflection of where we are and where we’re headed.
When I first saw this year’s choice, I immediately thought of the TikTok problematic"Clean Girl" aesthetic. Every year, I eagerly anticipate Pantone’s Color of the Year, curious about how it might influence various creative industries—especially fashion. In the past, I often felt that Pantone’s selections didn’t quite make waves in the fashion world. However, this year’s color feels different: timeless, classy, and undeniably on-trend. Even before Pantone officially announced it, the color had already begun to make its mark, evident in the rising popularity of brown boho bags in the luxury fashion markets.
This year’s choice perfectly aligns with the current economic climate. Fashion has always been a mirror to the economy, with theories like The Hemline Index and The Lipstick Effect showcasing this relationship beautifully. Pantone’s selection this year isn’t just a color; it’s a testament to how trends can encapsulate the spirit of the times. It reflects a consumer preference for enduring, versatile hues—an acknowledgment of the desire for longevity, sophistication, and practicality during uncertain times.